SME Instrument, part of the European Innovation Council Pilot, supports market-creating innovation in small and medium-sized businesses that have significant growth potential and global ambitions. Each applicant SME goes through a rigorous review and selection process: Over 50,000 have applied but less than 6% have been selected. Besides funding, which starts at 50,000 Euros and can grow to 2.5 million Euros, each SME participant receives world-class business coaching, training and support services, from idea development to product launch in the market.